Marketing Allocation Analyst

Job Qualifications:

  • Bachelor’s degree or master’s degree in business or related field.
  • Proven experience as a Technical Analyst, Data Analyst, or similar role involving SQL-based data manipulation.
  • Strong proficiency in SQL for data extraction, transformation, and reporting.
  • Ability to work on multiple projects simultaneously.
  • Possess great communication and collaboration skills and be a creative problem solver.
  • Proficiency with MS Office suite, specifically Excel.
  • Handle change requests quickly and efficiently.
  • General understanding of Email and Mobile marketing best practices.

 

Job Description:

  • Run and adapt SQL code to implement loyalty initiatives by pairing relevant offers to customers.
  • Maintain data structures that ensure accurate deployment of strategic offers to individual customers via personalized email, mobile app, website, and text push.
  • Leverage proprietary segmentations, customer insights and analytical results to improve the relevance and effectiveness of offers allocated to customers.
  • Ideate, build & integrate metrics – regarding a customer’s segmentation, behavior & attitudes into current process with a focus on scalability and efficiency.
  • Implement controlled experiments & A/B testing (test and learn!) to show value of new or modified strategies.
  • Meet with Team/Internal Partners to discuss and manage strategies and operational needs. Partners include business development (digital content acquisition) and email teams to integrate and communicate offers; the analytics team to clarify details regarding test & learns in progress; and the IT team for development details and process productionalization.

 

Send your application (CVs and/or portfolio) to manila.recruitment@albertsons.com

2025-01-08T06:15:40+00:00Categories: Job Openings|